mail marketing is an inexpensive way to promote your products and services and can reach millions of potential customers worldwide in an instant. By way of email, you can keep in touch with your existing customers rewarding them for choosing you over your competitors, thanking them for their business, provide special discounts and encourage repeat purchases as well.
An email marketing service is very important to a company’s advertising and promotional requirements. It is useful in promoting new products and helps companies to advertise efficiently to a wide-range of clientele in a fast and effective manner. As an alternative to print marketing campaigns, email marketing services are taking the place of direct mailers.
Using an email marketing service, you can instantly see and track who opens your email, when they opened it. You can see exactly how each link performed when someone clicks a link in your email and how many of your subscribers are forwarding your emails to their contacts.
Email marketing can be an overwhelming job. Sending out email individually to all your customers is a tough and lengthy task. You simply cannot do it alone. Sending tons of unsolicited emails can get your IP get banned, just imagine what would happen if your IP address put on a blacklist due to ‘Spam’. That’s the problem with self-hosting an email marketing campaign, though it’s cheaper, but it can cause a lot of problems if you abuse them. However, emailing services do not have this problem, and this is the main reason why an email marketing service is necessary. The good news, there are a large number of email marketing service providers available out there.
Some of the features offered in an email marketing service
Using email marketing services, you can instantly see and track who opens your email, when they opened it. You can see exactly how each link performed when someone clicks a link in your email and how many of your subscribers are forwarding your emails to their contacts. You can also see how many email bounced your emails and see a list of the unsubscribed addresses. With social networking such as “Like” and “Tweet” buttons integrated into your email newsletter, your messages become even easier to share with others.
Which is the right one for my business?
Knowing how big is your email list, what do you intend to do with your list, how often you will be sending emails to them is the key to answer that question. You can then compare and evaluate that information about the features and offers of individual email service provider. The features considerably vary from provider to provider.
Below are some of the email marketing service providers online, many of them offer a free trial service.
An email marketing strategy will give you a clear direction, provides focus and guidance for an effective promotional campaign. Compare each email marketing provider and see which one offers the best for your company.
After you have decided on which service to choose, work on achieving your objectives based on the outlined strategy. When done consistently along with great content, email marketing is an easily affordable and efficient advertising tool for your business.