– Three-Part Series (Part One)
How to Start building your Site keeping SEO in mind
Whether you are embarking on a new website project from scratch or contemplating on redesigning your existing site, it is crucial to build your site with SEO in mind. While the design and usability have been given equal importance, however, if your site is not bringing you enough traffic by way of organic search, the look and usability of your site are not going to make a difference because very few people will ever get to see it.
One of the major factors that influences a website’s search engine visibility is how it was made. Creating search engine friendly websites require understanding some of the essential content guidelines and SEO practices. Several of the elements used in website search ranking algorithm are most likely missing if your site was not optimized for search engine.
It is easier for Google to crawl and index your pages if your on-page SEO is in place, helping it determine the relevancy of any given keyword in the search.
These methods have to be implemented as soon as we begin designing a web page. Once a website is built it is very hard to change the layout, making it difficult to implement SEO in the design. And to some extent, many designers do not think about it during the design process.
Below are some of the key points you should keep in mind when designing your site to make it more search engine friendly:
- Domain Name Selection
- Site Structure & Navigation
- URL Composition & Structure
- Site Content and Relevancy
- Clean Coding
- Site Loading Speed
- Keywords Usage
- Meta Description
- Heading Tags
- Alt Attributes
- Outbound Links
- Duplicate Pages
- Integrating Blog & Social Media
Always take into account in building a website that the most important purposes are its search visibility, so that it can deliver content and convert. It is easier for Google to crawl and index your pages if your on-page SEO is in place, helping it determine the relevancy of any given keyword in the search.
You should set up your SEO strategy properly right in the beginning of each project. It is not just the outside appearance of your website that matters, what’s inside that counts. By following the best practices, you can increase the chance that your website will be found by search engines.
In the second part of this article, we will explore in-depth all these important SEO practices and content development guidelines.